How Retail Packaging Affects Your Sales
The way the product is presented to the customer is the whole essence of packaging. It entails the physical appearance that will make the consumer select it and leave the other products. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. Thus, one of the ways you can make your sales shoot up is by designing a new improved package.
The most important thing about packaging is the message it sends to the consumers. The message should be written clearly for all to read. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
Another detail that should be carefully designed and planned on s the color of the package. The whole concept of packaging is greatly influenced by the choice of color used. Each color will have its own charm. The buyers will have different messages interpreted from the different colors. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. A good example is the different colors that are used when packaging cleaning products, children’s products and foods.
Another important detail during packaging is the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. Also other package shapes might seem to be gender sensitive. This way, females or males, depending on the targeted gender, will be more appealed to buy. A package with handles will also be easier to carry.
Once you have adhered to the above guidelines, you have to be careful not to overdo the whole concept. You will lose a lot of money when you go for a complicated design and your customers will leave you. Everything should be as simple as possible. Complicated packages are difficult to recall whereas simple packages will be easily remembered.
Lastly, take heed that your package should not harm the environment in any way. These days, most manufacturers are turning to sustainable packaging. You can also design a package that the consumer can use long after the product has been depleted. The product should be well protected by the package. The package you design must be secure in all aspects.