Category Archives: business

Perks of Using Instagram Micro-Influencers for Your Business Influencer Marketing is on the rise, with Instagram micro influencers let your brand get the most out of Instagram

Perks of Using Instagram Micro-Influencers for Your Business
Influencer Marketing is on the rise, with Instagram micro influencers let your brand get the most out of Instagram

Charu Mitra Dubey
Contributor
Freelancer

With over 800 million active monthly users and 95 million visuals posted every day, Instagram has become a popular social media hub for individuals and brands as well. From big MNCs to SMBs, most of the companies are leveraging Instagram as a marketing tool.

Marketers understand the need of business promotion on Instagram and so there are around 25 million business profiles on Instagram. Especially businesses related to fashion, food and travel are finding Instagram the best platform to promote their products or services.

“Today in the age of booming social media presence for every individual, a person doesn’t need to have millions of followers to be influential. It is all based on the one metric that is engagement. This is why Instagram is considered to be the primary hub of their influencer discovery tools that make it a natural fit for building the audience based around specific interests,” says Subrat Kar, Co-Founder of Vidooly.

Micro- Influencers are all over Instagram. People with around 1,000- 100,000 followers are termed as micro-influencers. But how can these people be of your benefit when there are people who have even more followers? Well, according to studies the micro-influencers have more engagement rates than the Instagram celebrities.

“A micro-influencer allows the brand to create additional content that supports the brand. It is also perceived as an endorsement of the brand by many potential buyers. And a large percentage of people trust influencers and online reviews as much as they would trust a friend’s advice.” says David Abehsera, President and Co-founder of The Woo.

Let’s checkout how these micro-influencers can help your brand grow.

Niche Targeting

Promoting a brand through social media is an effective way of marketing but promoting a brand with a targeted audience is even more effective. When you hire a micro influencer, you get a chance to show off your products/ services to a specific group of people aka your targeted audience. This allows you to get more engagements and hence more sales.

“Some effective micro-influencers have just a few hundred, some have a thousand and others have tens of thousands. They are super specific in their content, which is why it is not meant for the masses. That works well for businesses that are looking to a highly targeted demographic,” says Kar.

Affordable Marketing

When you are running a small business, you need to be budget conscious and at the same time, you also need the best for your brand. Now, hiring micro influencers can help your brand grow without harming your budget. Moreover, with micro influencers, you may also experiment with what works for your brand or not without worrying about the wastage of cash.

“The declining effectiveness and rising cost of celebrity influencer marketing on digital media are driving the growth of micro influencer marketing, ” says Pradeep Chopra, CEO of Digital Vidya.

Higher Engagement Rates

As mentioned above, micro influencers have a higher engagement rate than the Instagram celebrities. It’s a common misconception of people that the more followers you have the merrier engagement rate you get. “Instagram is a high engagement platform and micro influencers receive the highest engagement rates within Instagram itself. The reason is that they have very targeted and passionate followers,” says Abehsera.

Micro Influencers Appear to be more Authentic

When you hire a micro influencer, you get to promote your product in the front of a bunch of loyal followers who are following that particular person because of his/ her expertise in a specific field. This doesn’t only let know about the product but also encourages them to trust your brand as well. And hence it boosts conversions and sales.

Moreover, with the micro influencers posting about your products or services, people start relating themselves to your brand as well.

“Micro influencers on Instagram are likely to post their own content, reply to comments and behave more authentically than a brand or a celebrity with a social media manager might. If a micro-influencer engages with a promotional post on Instagram, their followers might be more inclined to click to learn more about the brand they are posting about,” says Kar.

How to use Whatsapp as a Business Tool: 3 Easy Tips WhatsApp is no more just an instant messaging tool, explore the creative aspects of WhatsApp for your Business.

How to use Whatsapp as a Business Tool: 3 Easy Tips
WhatsApp is no more just an instant messaging tool, explore the creative aspects of WhatsApp for your Business.

Charu Mitra Dubey
Contributor
Freelancer

To thrive as a business in today’s world, you need to know what your customers need, create a healthy relationship with them before your competitor does and for that social media is the most helpful way.

“Nowadays every business is using social media sites but if you want to be on top, so for an amazing growth You just need some perfect strategies which will include your targeted audience and new leads. Now it depends on you that what type of business you are doing and how will you create interest in your targeted audience because the way you Post for your business really matters on social media,” believes Deepanshi Tiwari, Co-Founder of Ilkway Digital Company.

With 1.5 billion accounts and 450 million daily active users, Whatsapp can’t be ignored when it comes to social media marketing. In just 9 years, Whatsapp has become a daily addiction for all ages, no matter whether it’s a child or the grandmother of the child, they are all active on the app. Though most of the people see it as a free communication app, marketer look at it as a free and powerful marketing tool.

“WhatsApp was earlier just a messaging app, but now I feel, it has the potential to become the next new marketing tool for businesses. And the interesting thing about Whatsapp is that it helps you promoting in a very personal manner and you get an instant response as well,” believes Sreoshi Bakshi, Founder of Digi Phoenix.

24×7 Customer Support

Providing customer support has become a necessity for every business, no matter what niche your business belongs to. Your customers want you to be present every time they need help related to your product or services. WhatsApp can be a big yes for such situations. Sending a WhatsApp message whenever they get stuck is the easiest way to connect with you.

“The idea of instant messaging for businesses is to provide quick solutions. Companies are now also adopting intelligent chatbots on their websites. Consumers prefer such simple and fast interactions. Here, WhatsApp is much better than Slack to interact directly with consumers. WhatsApp has 1.5 billion monthly users, so, it’s obvious that consumers spend considerable time over it,” believes Dhruvil Sanghvi, CEO of LogiNext.

Promotion and Marketing

Are you promoting your products/ services just through Facebook, Twitter and Instagram? That’s what your every competitor is doing then how can you be on the top? It’s time to do something different. With features like Broadcast and Group Messaging, you can easily promote your products, do special announcements and tell about offers, discounts, etc. Moreover, you will get a chance to know what products you customers liked or not by asking for feedbacks. This will just not help you promote your stuff but will also tell your customers that their every word matters.

“I think WhatsApp is a direct tool for your targeted audience where you can share your ideas and services. It is suitable for small and medium-sized businesses or you can say for E-commerce startups. Through WhatsApp group, you can share quick updates and you can take advantage of that group. You can save time as well as your money. You can Deliver your Promotional message Directly. and you can also become a WhatsApp Reseller. through WhatsApp chats, voice calls and video calls you can connect to easily and resolve the issues of the user. Nowadays Whatsapp ads can be run through Bulk Whatsapp Marketing where you can use the features of Script, Tools, and Software,” said Tiwari.

Instant Services

Whether you own a restaurant or a toy store, WhatsApp can be your best business buddy. Business people have started to use WhatsApp as an instant ordering tool, now people just send their orders on WhatsApp and voila, the order is at their doorsteps. Just like big companies like Dominos and Starbucks have their own apps that help their customers to order food items, you can use WhatsApp in the same way. Though it won’t provide all the facilities but can be a great ordering option.

Chaai Goes Global. India Among Biggest Players in Global Functional Tea Market Indian “Nastas” to go Global

Chaai Goes Global. India Among Biggest Players in Global Functional Tea Market
Indian “Nastas” to go Global

Franchise India Staff

Tea is one of the widely consumed beverages in the country and India is one of the largest tea producers in the world. It is a fully matured category and the penetration level is above 95 percent. The total branded or the packaged tea (in various forms) market in India is estimated to be nearly Rs 9,500 crore and growing at a CAGR of 5-7 percent, in line with the population growth.

Global Functional Tea Market is estimated to grow at the CAGR of 4.4%. Growing demand for healthy hot beverages from all consumer groups is driving the growth of Functional Tea Market. Increased consumption of functional tea in developing countries is influencing key players to introduce a different variety of functional tea in the market.

In conversation with FranchiseIndia.com, Vamsi Krishna GNS, Founder, Chaai Resto, opens up his expansion plans via franchise model and gives us an insight of tea industry in India.

Aim to Become a Global Brand

Vamsi says, “More than 8.5 lakh tonnes of tea are consumed in our country every year. Tea is more than a cup of beverage for Indians. Apart from social reasons, tea also has a very good global market, which is the prime reason for us to build a brand of tea. We are currently serving some big corporate firms and have entered entertainment segment in multiplexes.

He adds, “Our target is to make ‘Indian nashtas’ along with tea available everywhere through our outlets and cloud kitchens. So, we are now focused on expanding and making ‘Chaai Resto’ a global brand.”

Chaai Resto’s Exceptionality

Vamsi elaborates the uniqueness Chaai Resto Offers to keep itself apart from the competition as, “Our cafes are designed to get a vintage look and feel. We are promoting Indian food in a modern way at an affordable price. We are imbibing Indian food culture into our brand and are ensuring our customers feel it. Also, we focus on lively ambiance with feel-good music and consistency of taste. Our mini nashtas with hot chai and couple combos which are available round the clock on online platforms are stealing the show.”

Expansion Plans via Franchise Model

Vamsi reveals his expansion plans as, “We are now on a mission 150 outlets by 2020 in South India through franchisee model. Anybody who wants to become foodpreneur with an investment of 15 lakhs can take our franchisee and carry the mission forward. And also, we are coming up with a small cloud kitchen format which caters only to online ordering systems.”
Latest Articles
4 Ways Your Business Should NOT Respond to an Online Petition
6 Startups That Are Helping to Save the Oceans While Still Making Money
2 Big Book Writing Myths That Will Keep You From Achieving Big Profits
Draw More Leads to Your Email List With These Tips
3 Tips for Advancing Your Career as a Woman

Chaai Resto dreams to make the company a successful and profitable Indian food retail brand. Going by the philosophy of ‘Paying It Forward’, it strives to ensure that its business partners are profitable.

Franchising Facts

Franchising Fee on sign up 400,000

Total Budget 697,180

60% Incl Fee & Initial Start 418308

30% 0n before 1 week opening 209154

10% on completion 69718

Total Tentative Cost 1097180

This article was originally published on Franchise India by Nibedita Mohanta.

5 Reasons To Expand Franchisee Business Regionally

5 Reasons To Expand Franchisee Business Regionally

Franchise India Staff

After establishing your brand successfully, the next step is expansion. Now expansion can be across the region, pan nation and internationally. We suggest, take baby yet bold steps and start by expanding across the region. Here are a few reasons why you should think of expanding your franchise business regionally:

Localising your brand:

The best way to expand your franchise business is to tap into a franchisee base that might be attracted to your business model and willing to expand it to local regions. This is important for the simple expansion of your brand, provided you have a brand that can speak for itself and benefit a regional customer as well.

Save on overheads:

If you want to save on incurring overheads and costs associated with opening company-owned outlets, a rapid regional franchise business expansion is a good option. This strategic move can bring benefit to both franchisor and franchisee as it helps build consumer recognition quickly and establish the franchise.

Limit manpower investment:

Expanding your footprint will also allow you to expand your business without spreading managerial resources across too many business units. “A business owner may wish to keep his/her own operation small and tightly run. Operating more than a few outlets can drain business resources. A franchise system requires less management than a company owned chain of outlets. Hiring, training, motivating and retaining competent staffing are all functions handled by the franchisee, not the franchisor,” suggests, Nick Solomon from Franchise Direct.

Outreach of a unique service or product:

Go out into regional areas because your service or product is unique and you have not got the acumen to reach everywhere on your own. This is a good way to tap a foreign market particularly those that are different and not a franchisor’s home market. By using indigenous franchisees, the franchisor is tapping into local business knowledge which may prove beyond his or her capability to obtain otherwise. People who know the local scene well deal with legal and cultural differences more easily than an overseas company executive would.

Bringing down Advertising Costs:

Believe it or not, but expanding into new regions can actually bring down publicity costs. Let the product speak for itself and once you have the right franchisee in place, they will take care of the regional advertising and publicity. You will simply have to ensure the uniformity in your main messaging. On the importance of advertising, Tri Nguyen, Founder and CEO of Network Capital Funding Corporation says, “Being able to reach the right target customers through the right mediums, at the right time, is the first step to expanding your business into new customer markets. When expanding into new target markets, you need to ramp up your advertising to these markets. This is pretty intuitive, but it’s true.”

This article was originally published on Franchise India by Uttara.J. Malhotra.

Finding the Extra Million Dollars Hidden in Your Business

Finding the Extra Million Dollars Hidden in Your Business

Dan S. Kennedy
VIP Contributor
Author, Strategic Advisor, Consultant, and Business Coach

Could you use an extra million bucks?

I’ll wager the answer is yes. Well, I’m happy to direct you to where that extra million is hidden inside your business. It’s in the follow-up that isn’t happening.

Many times, owners of profitable ad and marketing campaigns are terribly slothful about this. If they spend $1,000 to get 50 calls, then only convert five to appointments and only acquire two as customers — but those customers are worth $1,000 each, they turn $1,000 into $2,000 and are pretty happy about that.

But each call cost $20, and 45 didn’t turn into appointments — that’s $900. Nearly as much waste as profit. But the total reality is far worse than that. If with diligent and thorough follow-up, another five appointments and two customers could be had, that business owner has let $900, plus $2,000, slip through holes in his bucket. If each customer can be made to refer one, and an endless chain of referrals created, the $2,900 in waste goes to $4,900, then $6,900, then $8,900, then $10,900. Let that happen once a month, and that’s $109,000 that should have been in the bucket that leaked out onto the floor. In 10 years, it’s a million dollars. It’s my experience that in just about any small business, over a 10-year term, there is at least $1,000,000 in lost money to be had. If you own a small business and would like to retire as a cash millionaire, here’s your opportunity.

Direct marketing is never just about acquiring customers — what we call “front end.” It is as much or more about retaining, repeat selling to, cross-selling to, and ascending customers on an ongoing basis — what we call “back end.” It is also the means of building a system to prevent leads or prospects, who could be converted to customers, from getting lost and coming and going unnoticed.

Here are some of the holes in business buckets, through which money leaks:

1. The person who calls and asks questions, stays unknown, and gets no follow-up. Remember, you paid for that person. If you don’t capture his contact information so you can do follow-up marketing, you wasted your money.

2. Little or no follow-up on leads obtained at trade or consumer shows. This is particularly abysmal. In my most recent experiment at a big, local home and garden show, I visited nine competing companies’ booths, very clearly presented myself as a viable prospect for their products, made it clear I was not interested in lowest price and made sure they had my complete contact information (except email, which I do not use).

And what follow-up did I get? By mail? Zero. By phone? Zero. Each of those exhibitors paid to get me, then they did nothing with me.

3. No follow-up on referrals. When Betty says, “I told Billy about you. I hope he gives you a call,” the correct response is not: “Thanks, Betty. I hope he does, too.” That’s the common response, but it most certainly is not the correct response. You ask for and get Billy’s address so you can send him a copy of your book or information package, with a note mentioning Betty’s recommendation or a note from Betty, and an offer or offers. If Billy fails to respond, you send him a second letter. And a third, fourth and fifth. With offers. And you put him on your newsletter list and send him your monthly newsletter. With offers. You enroll him in your six-week email “course” tied to your product or service. That’s follow-up.

4. No immediate follow-up to new customers. Newly acquired customers need to become frequent and habitual repeat purchasers or ascend to higher levels of membership or somehow move from first transaction to committed rela­tionship. This means they need to be quickly thanked, welcomed and brought back, moved up or otherwise committed. Think about the last five times you patron­ized a business for the first time — store, restaurant, ser­vice company, professional practice. What formal thank-you did you get? In four or five out of five, none. What “welcome to the family” gift did you get? None.

5. No prevention or organized rescue efforts related to lost cus­tomers. For more than 30 years, surveys have consistent­ly revealed “indifference by provider” as, by far, the #1 reason customers leave a business and drift elsewhere. Not some egregious act of incompetence or negligence or insult, not cheaper prices, not anything major. Just a sense of indifference toward them. That left them open to easy seduction.

The best answer to lost customers is, of course, not having any. That requires very frequent, very consistent, and interesting online and offline communication. On-time rescue efforts work. Every kind of business has a set time by which a customer should be back — for the clothing store, it’s once before each season; for the diner, it might be every morning; for the auto salesman, every three years. Whatever it is for you, alarm bells should go off for every customer not back before his stamped-on expiration date, and that alarm should set in motion a flurry of marketing and follow-up activity.

I’ve just named five holes that exist in many businesses, but there are other holes. You have to find every hole in your business and plug it.

What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.